Our Story
It Began in Melbourne
In a quiet part of Melbourne, Clara Finley began sewing — not to build a brand, but to care for the women around her. From her small sewing room, she created simple, well-made pieces for neighbours, friends, and family. Each garment was made slowly, with patience and intention.
Clara believed clothing should never overpower the woman wearing it. It should support her — quietly, comfortably, and with dignity.
She often said:
“True elegance begins with care.”
That belief would become the heart of everything that followed.
The Second Generation
Clara’s daughter, Sienna Finley, grew up surrounded by fabric, conversation, and the quiet rhythm of making things by hand. From her mother, she learned that craftsmanship was not just about technique — it was about responsibility. About taking pride in what you create, and standing behind it.
As Clara grew older, Sienna stepped in naturally. She refined the process, introduced new silhouettes, and ensured the values her mother lived by were carried forward with the same integrity. Together, they worked from Melbourne — a city whose creativity, restraint, and thoughtful design felt deeply aligned with their way of working.
For Sienna, the business was never about growth for growth’s sake. It was about continuity. About preserving something meaningful.
The Third Generation
The third generation arrived quietly, but with new energy.
Elara Finley, Sienna’s daughter and Clara’s granddaughter, grew up listening to stories of how every piece once began — with hands, with care, with intention. But Elara also grew up in a changing world.
Through her studies, she saw new possibilities: how technology could extend the family’s work without compromising its soul. How the values passed down through generations could reach women beyond Melbourne — without losing their essence.
With her grandmother’s blessing and her mother’s trust, Elara introduced Finley & Family to the online world. Carefully. Thoughtfully. Always grounded in what came before.
What changed was the reach — not the heart.
Today
Today, Finley & Family is shaped by three generations of women, each contributing in her own way. Clara’s belief in care. Sienna’s commitment to integrity. Elara’s vision for a future that honours the past while embracing what’s next.
Every piece we create carries that legacy — of patience over speed, quality over noise, and family over trends.
From our family, with care.
Australian-owned. Family-run.
Finley & Family
Designed with intention.
Made to be lived in.
